Today I’m super excited to share about ETUDE HOUSE new outlet opening at Vivo City! You know I’m super excited because this is not a belated post, hehe! 😛 I want to publish this post and share about the Limited Edition (LE) Dreaming Swan collection which is released ONLY at the new Vivo City outlet before it goes out of stock! OK, enough with introductions, let’s go Princesses!
Thank you ETUDE HOUSE and Touch PR for the invite and making me feel like its a Princesses’ home coming! *inserts touched crying face* <3 <3 <3
I was already super excited when I received the invitation and I’m happy to say that the store and opening launch did not disappoint!
Only at the Vivo City store, you have a FULL manicure and pedicure parlour which you can have your treatments in exchange for pink coins! Spend $20 to get a pink coin and then you get to redeem your Manicure (1 or 2 depends on the type) and Pedicure (3 coins)!
Similar to the Wisma Flagship store, there’s also a makeup studio and there’s a HUGE array of testers from lipsticks to mascaras to blushers to foundations and a full shelf of nail polishes, in addition to a huge counter of nail polishes!
Here’s me with the incredibly cute puff cushion *can I have one pls* at the Pedicure area~ Thanks Sydney for this pic! :*
In true ETUDE HOUSE style, here’s tons of cute decorations and stands ! Here’s a “K Beauty Recipe” stand with cookie blushers, Liquid lips and Magic Any foundation cushions!
MORE cute decorations – featuring K-star celebrity makeup artist Pony’s Play 101 Pencil looks, super cute cushion stool, ice cream decorations, castle lightning and a full array of Gel nail polishes to play with! It’s totally #PlaywithETUDE style!
Super COOL selfie/photo wall:
1. Take selfie/s alone or with friends,
2. Choose your character,
3. Send it out/over to the screen in front of the store! 😀
THERE’S TONS OF NEW STUFF, It’s almost impossible to capture all of the happening new items, so I am just cherry picking the items that caught my eyes!
NEW Lock N Summer Precious Mineral Any Cushion that is Long Lasting Proof, for summer, as the name goes! I LIKE THE SAILOR-ISH PACKAGING. IF you’re planning to get it, there’s super Grand Opening Exclusive set where you get a FULL bracelet + charms free, how wonderful!
This new Create your Makeup Palette look totally caught my eye! Pick 3 eyeshadows and make your own palette! Super love customizable makeup! Also how cute is Pony in the Baby Doll look? If you want, you can follow the instructions and buy the 101 Play Pencils to create the same look, how helpful!
DJ Jia Hui was in the house hosting and explaining as the Korean makeup artist created a soft feminine look for the model using the latest LE Dreaming Swan collection! <3
Young, sweet and lanky actress Carrie Wong came with an entourage of fans (who enthusiastically waited and cheered outside for her) and joined in the fun at the opening launch!
New ITEMS: Cherry Blossom & Rose Garden Eye Palette. SO PRETTY, the colours!
I’d personally go for the Rose Garden, only because I already have a pink eyeshadow set at home – plus the coral colour for the Rose Garden set is UNIQUE.
These chuby Bling Bling eyeshadow pens caught my eyes!!! I’d opt for Ivory Baby (middle colour) but I decided to go with a Play 101 Pencil in 4 which is a off white colour! Sorry forgot to snap a photo, but you’ll see it in my product photos later below. 🙂
Here’s a Sweet Catcher, which you can use 1 pink coin for 1 turn. I was super duper blessed and got a $50 voucher.
There’s this awesome DIY wrapping zone, spend $30 to get a chance to use this counter for free. 🙂 GREAT idea to buy and wrap gifts for friends!
NOW ON TO THE HIGHLIGHT: *drums roll*
Limited Edition ETUDE x KERRIE HESS NEW DREAMING SWAN collection.
Kerrie Hess is a renowned international fashion illustrator and her works are feminine and beautiful and she collaborated with ETUDE to release an enviable collection of super cute illustrations with a ballerina theme, you’ll see!:
Limited Edition Dreaming Swan collection released in Singapore includes: 5 Eye & Cheek colours, 5 Lip colours, 1 Veiling Pact, 3 Any Cushion Cases, 1 Swan Pouch.
Swatches, these colours are slightly pastel when swatched, and even more pastel when applied on the lips – at least for the coral one which I have tried. I like Jete Pink and En Haute Pink cause I am naturally drawn to pinks as they are more wearable for daily use and I shall stop obsessing over dark pinks (the Arabesque Pink which I have 101 similar colours at home)! This collection of lipsticks are more matte in texture and thus not as moisturizing as the typical Dear My Wish Lips Talk collection. BUT OH SO CUTE CASING. I have this urge to go and buy another lipstick (after visiting the new store 2 times in 3 days) just because, you know, cute casing. SIGH. #lipstickobsession #suckerforcutepackaging
I like the Eye & Cheek blusher in this no3. Arabesque Rosy too!
SO, my second time in the store on Sunday, I GOT THE LAST Eye & Cheek in no.5 in En Haute Pink. LAST PIECE = DESTINY. (Even thought I quite clearly liked no.3 the first time I went. Girls.)
I forgot to snap a picture of the brush sample, but the brush from this collection is also out of stock! So fans will have to hope and wait for restock, if any!
There’s 2 sets of nail colours for this collection too! I picked out the Peach set. 🙂
Have I mentioned how every where in store is super photogenic with wonderful lightings for selfies? 😀
With Roanna & Sydney~
With Celine, Syd & Roanna~
With Rachel, Cheryl, Alethea & Celine!
With Alene, Roanna (cute lips!) & Jerlene!
Now on to the pretty product~
Dreaming Swan Collection in Pointe Coral for the lipstick and Eye & Cheek blusher. In case you’re wondering, the pink case is a special media gift and the pink ice cream fan is a gift with purchase. 🙂
More cute makeup featuring Cushion Blusher in coral and pink!! Spot the edible Precious Mineral Any Cushion macaron~ 😛
Celine & I went back on Sunday to redeem our $50 voucher that we each won from the opening day!
We were coincidentally both dressed in coral peach! 😀
And we both love HK cafe’s Rickshaw noodles! YUM.
The full Dreaming Swan Collection (I have so far) in addition to the Pointe Coral lipstick and blusher, I have the light coral nails set & blusher in no.5 en haut pink (hot pink)! The special media gift pink train case is super cute right?
Got to say that the blusher colours are super on trend! I super love the cute puff applicator!
Dreaming Swan Eye & Cheek in no.5 en haut pink (hot pink).
Dreaming Swan Eye & Cheek in no.3 Pointe Coral.
The nail polish set comes with special prints on the cap & diamond stickers.
The adorable lipstick casing & packaging!
The Swan Pouch and the inner fabric tray – fits a Lipstick and Eye & Cheek set perfectly.
Lovely ballerina and ribbon details on the pouch.
The Dreaming Swan collection as featured above + the cushion casing in Pointe Coral, Play 101 pencil in 4 and nail polish peel off base, eye mask, foundation and lip tint samples. <3 <3 <3
Am also giving away 3 sets of ETUDE charms on my IG/FB – check out my accounts to find how to win. 😉
The paper bag is SO PRETTY, it’s absolutely frame worthy!
It looks great with my coral outfit too! 😀
Hope you enjoyed the opening launch and Dreaming Swan collection and visuals as much as I do, hurry go down to buy your desired items before its OOS!
Good luck girls!
Thanks again to ETUDE HOUSE Singapore and Touch PR for the Princess treatment!
Before I end off, quick shoutout to Blacklane for giving Celine and I a sweet ride to Vivo City! If you’re looking for a professional driver to chauffeur you, your business partner or VIP guest, simply go to their website www.blacklane.com and follow the easy steps to complete your booking. It’s best to book 24 hours in advance to get a confirmed booking. You can have a personalized message and enjoy great service from the driver too!
Have a great week ahead loves!