Working at MFW as an usher is an exciting job! 🙂 Meeting guests and they serve even us helpers awesome dinner and desserts before the show. There was cold duck, chicken and salmon and salads. And I got to see Godfrey Tsao. He looks better irl. 🙂 It was even more fun to work with my classmates and friends, Ser Li, Acelyn Bev and meeting Beatrice backstage!

We got to see the Hugo Boss show as well as Kim Choong Wilkins Showcase. The showcase was done in the Fashion Metropolis, an open area and about 12 models split into two parts with 1 model standing atop a revolving platform like a ken-doll for us to gawk at. The music was strong and tribal like in a korean/asian way.

We met  our Fashion tutor Lionel and Fashion head Circe there to when they came to watch the showcase. 😀

MFW will inevitably be compared with AFF. In terms of prestige, it is more glamourous as it is tied up and held at MBS, a world class hotel. However in terms of management there is still a lot lacking in terms of co-ordination and job task allocation. Guess the team is still very new to all these as it’s the inaugural MFW and the first time the team is taking on such a huge endeavour! Hopefully things get better each day!

Gonna go submit the application forms for Venice Biennale! So many people  know about us applying for it man! Hope we get it!

MFW Day 2 today! I’ll bring my camera to take photo of the venue and guests! Hehee.

I try to quote my sources under the captions. E.g. From Source: Title. Sometimes I forget my source, so no credits. My bad. I will take the photo down if I may have infringed on any copyrights.

I just tweeted about how I was semi-freaking out from my tutor’s email reply to an email notification that 3 classmates and I were going to miss his class due to volunteering at MFW. I think I freaked out cause I didn’t expect any complications might possible arise and I do not want to come across as a bother to my tutors and fashion head…

But that is the price you have to pay, sacrifices you have to make when you want to grab opportunities for experience and exposure. You will have to somehow impose on others, get out of your comfort zone from what is familiar, comfortable. To meeting problems, trouble-shooting and making right decisions fast.

The briefing for MFW was disorganized. Hopefully the team gets better with each day. Very happy that Bev, Ace and Ser joining me to help out at the event! And Beatrice also helping out as Backstage crew.

Going to pray for a smooth-sailing week.

Xx

Nothing much to update except for the news that my sister is back! & for the now pretty regular update of inspirational photos I source from everywhere.

In between Advertising and Marketing classes with Desmond, Bini, Kat & I went for lunch at PS, watched Mars Needs Moms (more on that later) and Watsons shopping. Teehee.

Mars Needs Moms is apparently a Disney movie-flop because they pumped a lot of money in but it is not a hit. Maybe because of the terrorizing idea of aliens stealing a kid’s mum just doesn’t make for a movie hit. Anyways I rate it 3.5/5 and it’s a funny, entertaining show that I think I would have enjoyed more as a kid. 🙂 The ending reminded me of Avatar. Hee.

My sister brought back so many goodies from UK! Chocolates, KRISPY KREMES (3 BOXES), Absolut Vodka, Chocolate crusted pop rice. YUMMMMS~ I shall post pictures of them soon~

Shall go and do some work for Studio and Marketing projects! Ciaos~

Images from The Satoralist, Garance Dore & My Facebook. 😉

I have so many things going on in head right now.

1. A bit of drama going on in my class right now.
2. I enjoy reading 100+ accumulated google reader posts
3. Which leads to my point that my interests are fashion and business – particularly branding.
4. Which leads to another point that high end fashion brands don’t really interest me. It’s the aspirational branding that interests me, the kind of high quality style and lifestyle that the brands inspire that interests me.

Basically I think that some pretty dramatic high school calibre drama is unfolding in my class which previously involved a certain few people who didn’t appear in class and hence didn’t do their work to the woe of their project group partners. I don’t want to name names here and before I go into details about the drama I think it’s important to know that everyone is right in their own eyes and when there is a conflict, usually both parties are at fault and both will have to compromise and change should they want to restore the relationship. It takes two to clap, no matter how much one party hope things to change it won’t if the other party doesn’t tango, so to speak.

So basically there are two close friends in class, I’ll call them A & B. Some drama happened between the two of them, but A didn’t know. A felt something wasn’t right with them when B was treating her coldly. Then A found out B has been bitching about her behind her back she’s hurt and upset and also can’t really be bothered to talk things through especially since A seems to still be avoiding her.

My 2 cents: It is NOT ok to bitch about your close friends to people you are not close to, i.e. regular classmates. It is hurtful and damaging to the relationship and you should totally talk things through with the said close friend and not avoid her.

And of course, I strongly encourage A to talk things through with B and give their friendship another shot… But it’s really all up to A & B.

I want to have a peaceful college life and I don’t want to be involved in any dramas and I personally empathize with A because it really sucks to fall out with close friend in school (from my experience last year) and besides she also have some personal issues to deal with at the same time. But in a way it’s also good because from this drama, she can see (cheesy phrase) the true colour of B and also it will make her stronger for the (what people always say) REAL world out there.

You want to know something?

The REAL world is now. There is no such thing as the REAL world. The REAL world is but a world of high school kids masquerading in suits and dresses. One thing I have learnt is that you can’t expect adults to behave like one just because they look like one. And I digress, I hope I will slowly become a mature and responsible adult. And that is what parents need to teach their kids.. not just with mere words but in action and lifestyle as well.

I digressed. So going back to my other points, I was reading my 100+ google posts and I realize that so far I have been subscribing to a lot of fashion and marketing news and reading these updated information makes me happy.

And as I skim and pause on certain posts, I realize that apart from fashion business news, I linger and read in depth on news that covers on branding. And this is possibly due to my interest in graphic design and how that builds and reinforces identity branding. It is fascinating to me how corporations use symbols/text/graphic to brand their products and organization and how good identity branding translates their values to their users and supporters. Successful branding will even draw crowds to their products because of the additional or elevated prestige and status it conveys. Amazing.

As of the moment, I am not captivated or blown away by top luxury/fashion brands. Neither do I feel a great urge or need to obtain on of those IT bags. I don’t feel I need things to fulfill my life. What I like however and day dream about is a certain type of clothes and lifestyle that some top brands convey. Brands like Ralph Lauren and Burberry for example. That laid-back smart casual attire that channels the sophisticated lifestyle you would expect the intellectual rich to have. So yes, I don’t dream for the next IT bag but I dream for a sophisticate lifestyle.

And I guess that’s what branding is all about, for those who can afford it to buy it, for those who cant, to lust after it until they can. Right now I think that these big brands runway trendy items are but a waste of money and just fancy ways for you to spend precious money on to satisfy needs that marketers have created for their own pockets.