Tag Archives: Design

A New Fashion Video Platform

Hello!

So today I’m blogging the third & last part of ย my LASALLE takeaway series, ending off with my mid term research presentations, both the essay and the project.

StyleAsia

StyleAsia Teaser Video Cover

My final presentation’s on a business proposal for Asia’s first Fashion Video platform combining commerce and community. Imagine Youtube’s video platform, ASOS shopping site and WordPress or LinkedIn community. That’s what we’re talking about! I initially termed it StyleAsia. But for the final name it’s something else. I’m not posting about it yet or publishing it publicly… As I hope I can find a team or business to really create this platform, if God allows. ๐Ÿ™‚

So what you’ll be seeing here today, for my essay research presentation, was my initial idea on the rise of blogging, vlogging and its impact on the fashion industry.

The business idea to create a bloggers management entity was later aborted because blogging is on a downwards trend. So I pivoted the idea to a video platform as video production and consumption is on an upwards trend.ย Cisco research says in 2013, 90% of internet traffic is driven by video content! Yeah baby!

So here are the works I’ve done for my final year’s mid terms!:

Research on rise of bloggers and vloggers and their impact:

Mid-term research on the Fashion Video Platform business concept:

Accompanying StyleAsia Teaser Video:

If you’d like to find out more about my:

1. Final Thesis titled:

Fashionสผs Digital Frontier:ย How successful fashion brands utilize online videos to brand andย market themselves in the social media sphere to achieve internationalย recognition.

2. Final Business proposal on the World and Asia’s first Fashion Video platform that combines commerce and community

You can email me your business enquiries at teojiaen90@gmail.com.

For other non business related queries, email me at enabalista@gmail.com! ๐Ÿ™‚

That’s all for now!

<3,

Ena

What is Fashion Marketing & Management?

Giorgio Armani

Giorgio Armani, the man touted to be both a brilliant designer & businessman.

For the last 3 years I’ve been studying Fashion Marketing and Management in LASALLE College of the Arts, under the degree title BA(Hons) Fashion Media & Industries.

When people ask me about what I study and I reply “Fashion Management (sometimes adding & Marketing)”.

They will almost always react with a “Wow! ?!”

And followed by, “So what is that?” or “What exactly do you study?”

Well, so my blog post today is to answer and clarify what Fashion Management and Marketing Studies is exactly! This way, you also have a better idea of what I have been doing for the last 3 years and where my skills, knowledge and specialization lies. ๐Ÿ™‚

Usually I will answer in a nutshell that Fashion Management & Marketing is the basically Business Marketing studies but specific to the Fashion industry and we also study Fashion theories, history, trends, creative direction and graphic design.

But to be more specific, the modules I have taken in the last three years include:

Marketing,
Advertising,
Cultural and Contextual Studies in Fashion (Fashion theories, history, academic research and writing),
Branding,
Integrated Marketing Communications,
Visualization and Presentation (both digital and traditional, i.e. drawing by hand, softwares like Photoshop, Illustrator and InDesign),
Finance (Budgeting, Financial Proposals)
Visual Merchandising,
Entrepreneurship,
Project Management,
Product Development,
Fashion Retail,
International Fashion Marketing
& Studio for putting our soft skills & knowledge into practical proposals such as Concept stores and Brands.

It is tough to define what Fashion Management and Marketing is exactly, but I have googled and found two pretty decent answers:

Fashion management is the promotion of apparel sales and involves all of the tasks necessary to deliver the clothing requests and meet the needs of potential customers and designers. Developing campaigns, displays and advertisements, directing manufacturing and marketing, and creating sales strategies are the various parts of Fashion management. Credits here.

Fashion marketing is much the same as product marketing. Integrating brand into the product is something always popular in the fashion world for many popular retail fashion wares. Basically fashion marketing is marketing to either fashion conscious consumers or to distribution channels such as retail franchises and so forth. Credits here.

So you may ask, why did I decide to study something as specific as Fashion Marketing and Management?

The reasons are simple, I love Fashion and I discovered after JC (Junior College) that I was more interested in the Business of Fashion rather than design. Also I really love branding, design and marketing. Also back then, after JC, I thought I wanted to be a Fashion Buyer. But over the last four years I have changed my mind.

I am not exactly sure yet what I am going to do or be in the near and distant future, if it will be directly related to Fashion or not, but I am quite sure that the skills and knowledge that I have picked up over the last 3 years will still be relevant wherever I may be.

You may also ask, so what are the Career prospects of Fashion Marketing and Management studies?

The typical ones will be, but not limited to:

Retail Manager
Stylist
Visual Merchandiser
Fashion Buyer
Public Relations Manager
Human Resource Manager
Production Manager
Fashion Journalist
Entrepreneur of Fashion Brand/Label/Marketing firm/Fashion related business

So now that you have a better idea of what Fashion Management and Marketing is, you might wanna check out the works I’ve done in Year 2, from August 2011-April 2012:

Reports:

Retail Scene for Concept Store in Singapore
Fashion Essay: Define Radical Fashion. Case Studies Alexander McQueen & Azzedine Alaia
Group Branding Proposal for Multi-label Concept Store Biaten
Proposed Branding Creative Brief for Accessories Brand Allure
Fashion Critical / Literature Review on Sustainable Fashionย 
Group Project Comparing & Constrasting 3 Departmental Stores in Singapore

Slides:

That’s all! Let me know if you have any questions in the comments below!

x

Ena

Ena’s LASALLE Takeaways Part 1 | 4 Useful Tips for Your Future!

Ena Lasalle

Hi! I’m beginning a series of Ena’s LASALLEย Takeaways. Having studied Fashion Media and Industries BA(Hons) degree course, Management specialism in the past 3 years, I have accumulated quite a fair bit fashion knowledge and life experiences which I’d like to share.

For this first installment, I’m re-posting a FB status I posted back in March 10, 2013 when I was in the middle of my final semester of my degree studies and academic life:

Today I met up with a junior (from Lasalle) who wanted to know more about the course I’m taking, so that she can know better whether to go into the communication or marketing & management specialism.

I spoke at length with her but I thought I’d summarize and share a few things that hold true for myself, which hopefully will be helpful to those who are deciding what course to study in the future.

1. Take time to look within yourself, reflect and discover who you are. What do you do and why do you do it, your passions, your interests, your dislikes, etc. Knowing yourself, in my opinion, is far more valuable than others’ perception of yourself.

2. We become good at what we are passionate about. Therefore, study and take up a course that interests you, and not take up a course because it will lead you to a job. Because passion will drive you to desire to excel in your course of study and it is when you excel in your course of study that people; your peers, tutors and your future employees will pay attention to you and thus securing your job.

In the unfortunate scenario where your passion dies after you enter your course of study, then apply the motto “Do what you love, if not, love what you do.” Passion may die but the pride we take in our work must never.

3. Specialism, being excellent in one thing, is higher valued than being average in many things. Ironically the industry calls for institutions to give students an “all/well-rounded” education but eventually give the jobs to individuals who are spectacular at that one thing. Accountants may suck at writing and writers, at counting. You get what I mean. Therefore, identify your strength and work crazy hard at it. Know your weakness and don’t worry if you can’t fix them, know that you will find others who can complement your skill set. But if you don’t have an outstanding strength, then you will just blend in with everyone else.

4. Less is more. Whether it’s presentation slides, CPJ (Creative Process Journal), a speech or a piece of design, less is more. Let’s face it, teachers are busy, they don’t have the time to read every single scribble on our journals. A single big image and a sentence makes more impact than 9 images an a paragraph. Design. Design adds value to your content. Be intentional about everything you produce. Does that additional image add value your work? If it doesn’t, you know what to do.

I’ll also be publishing links to some of the essays, documents and slides which I have worked on during the last three years, beginning with year 1 for this post! So you can expect year 2 works in the second part, and year 3 works in the last installment. Some of the works are Group work, which have all been duly credited with my group members names. ๐Ÿ™‚

I’m quite excited to be posting my works from school online because school’s been a HUGE part of my life for the last 3 years and in doing so, you guys and gals will be able to see what I’ve been doing, outside of this blog. ๐Ÿ™‚

Also I’ll be glad to answer any queries for all past, present and future fashion students and lovers. So just feel free to ask away!

 

Works below dated from August/September 2010 to May 2011.

Works from Year 1: Click to access links to Issuu for viewing and free download.

Chanel Brand Strategies

Raoul and Massimo Dutti Brands Comparison and Analysis Report

Fashion Essay Analysis of Steven Meisel’s State of Emergencyย 

Fashion Essay How Mary Quant led the Youth Power Movement in Dress in the 60s.ย 

Enjoy browsing these Powerpoints slides I’ve uploaded on my Slideshare account. ๐Ÿ™‚

 

Let’s begin with Hong Kong!

Hello hello~!

It’s been almost a month since I last posted. ๐Ÿ˜›

So before the days pass to months and months pass to years, I’d better upload my travel photos from HK before they become stale! ๐Ÿ˜›

Together with 2 tutors and 9 other classmates from Lasalle, we went to Hong Kong (HK) for a 4 Days 3 Nights fashion exposure trip, to see their fashion stores, school and design studios.

For this HK trip, I decided to design a Travel Photo Album in vintage style because the photos are almost becoming vintage since I’m taking so long to post them ๐Ÿ˜› and also because there’s a part of the old HK that evokes romantic vintage vibes. ๐Ÿ˜‰

Personally I’m not a fan of vintage fashion or design but vintage design is a very rich style, with many fans and resource available online so I had a lot of fun in designing and putting together this album. I hope you will enjoy it! And if you want to know where I got the free design elements from, you may find them at the end of this post. Also, I’ve saved photoshop (PSD) templates of all my pages, so when I’ve figured how to upload them online, I’ll also post it up so it’s free for download and people can edit for their own trips! Cool huh? ^^

Without further ado, here are my photos from HK Day 1~!

Ena HK Travel Log CoverEna HK 1 Ena HK 2 Ena HK 3 Ena HK 4 Ena HK 5 Ena HK 6 Ena HK 7 Ena HK 8 Ena HK 9 Ena HK 10 Ena HK 11 Ena HK 12 Ena HK 13 Ena HK 14 Ena HK 15

How did you find this album? Post your comments below! ^^

That’s all for now, I hope to be able to bring the next installment next week! For the record, there’s 3 more days for HK and 10 for Japan. These 15 pages took me a whole day to edit… So wish me luck! ๐Ÿ˜›

<3

Ena

Resource Credits to:

  • MaiaraMay (IGotTheLook on Deviant Art)ย for Photoshop Actions 27. I used action 2 for my photos. You can download the action set here.
  • Leather Textured Paper for my book cover by WebTexture. Available for download here.
  • DesignInstruct.com for Colored Vintage Paper: Texture Pack. Check them out here.
  • Hi-res Grunge Textured Paper used for my pages. Available for download here.
  • Polariod and Paperclips by ~atilazz on Deviantart here.
  • Free fonts: Pacifico and SeasideResortNF both available online.
  • All other design elements ย (e.g ribbons, stamps, etc.)ย not mentioned are found on google images and edited by myself to suit the design.
  • All photos and design credits to me, Ena Teo Jia En. 2013.
  • Software used: Adobe Photoshop CS5.
  • I was listening to this “Relaxing Playlist” on Youtube here while designing this. ๐Ÿ˜‰

Trend Highlights | Polished Attraction Featuring Victoria Beckham

 

Hi lovelies!

It’s time for some Fall Fashion updates! Today I’ll be finishing up with the 2nd part of Fall Winter Trend Highlights. If you haven’t check out the first part here. Titled Polished Attraction, this trend highlight features key looks from the ever chic Victoria Beckham.

 

Polished Attraction is sub-divided to three categories, Sharply Tailored, Modern Military and Belt Up.

Sharply Tailored – Embracing the cultivated, smart and stylish individual with versatility. Key labels featuring this look are Miu Miu, YSL and Balmain.

Modern Military – Designers brought a fresh appeal to traditional military garb with luxe fabrics and fitted silhouettes. Together with Victoria Beckham, these labels rule the runway this season: Salvatore Ferragamo, Max Mara, Burberry Prorsum & Kenzo.

Belt Up – For this season, accentuating the waist with a thin leather belt adds a touch of class, glamour and sophistication.

If you noticed the H&M at the top left corner of the moodboard, (SHARP EYES THERE fella!), it’s because my friends and I worked on Fall Winter trends back in Feb/March this year for a school project, proposing Fall Winter 2012 trends for a imaginary H&M store in Singapore. Teehee.

Victoria Beckham Fall Winter 2012 Runway Looks

These are soooo chic. It’s like Victoria Beckham decided to create uniforms for the Parisian girls.ย 

The models exude effortless chic in these military style garb. *Swoons*If you haven’t seen Victoria Beckham’s Fall Winter 2012 looks but you’re wondering why it looks so familiar? It’s because you’ve seen a similar look on Kate Moss for Mango! I didn’t realize the similarity till I was blogging this! NO WONDER I liked the look on Kate Moss so much when I first saw it. (T-T)# *faints*

That’s all for now, leave me a comment telling me how much you love reading my blog, y’all! ๐Ÿ˜›

Cause Ena Loves Ya So~! *(^-^)*

Christmas Party Outfit | Ms Glitzy & My-wardrobe Giveaway Contest Entry

I am a fan of Ms Glitzy’s beauty and fashion website and it is always a delight to take part in the giveaway she organizes. ๐Ÿ™‚

This time round, together with my-wardrobe.com, she is offering her readers a chance to win $1000 shopping voucher on my-wardrobe.com which offers branded fashion products.

Check out the competition here and it’s still ongoing till 19th Dec 12 midnight, so submit your entry if it’s not too late! ๐Ÿ™‚

Here’s my entry:

1. EUGENIA KIM BROWN HONEY VELOUR HAT
http://www.my-wardrobe.com/eugenia-kim/brown-honey-velour-hat-208636

2. MULBERRY OVERSIZED POSTMANS LOCK CLUTCH
http://www.my-wardrobe.com/mulberry/oversized-postmans-lock-clutch-353581

3. D&G BLACK SILK CHIFFON TIERED LACE HEM DRESS
http://www.my-wardrobe.com/d-g/black-silk-crinkle-chiffon-ruffle-tiered-lace-hem-100184

4. ANTIK BATIK BURGUNDY CORALIE JACKET
http://www.my-wardrobe.com/antik-batik/burgundy-coralie-jacket-895303

5. KORS MICHAEL KORS IRVING PLATFORM SHOE BOOT
http://www.my-wardrobe.com/kors-michael-kors/irving-platform-shoe-boot-751225

Floppy hats are a popular and lovely fall winter trend which I have noted from various brands such as Rosebullet, F21 and New Look. Although a little boring to chose black for a party dress, the D&G laced dress is hard to resist. I love the burgundy reds on the Mulberry oversize postmans locked clutch and Michael Kor boots. And the Antik Batik fur coat is a great style item to snuggle up to in, especially if going to a snowy place abroad. I have chosen a darker, muted and rich black, burgundy and dark chocolate brown colour palette which is in part inspired from the ICB styling event I attended.

Christmas is a time to dress up, party and eat in style! I hope you have party plans in store!

Xx

Onward Japanese Fashion Show | ICB, DipDrops & Rosebullet

Thanks to HEAT Branding,ย through a competition held on Insing.com , I won tickets to visit Onward Kashiyama Fall/Winter 2011 Fashion Showcase @ Avalon. The original price of the ticket which includes access and one drink was $35 and I won tickets for a guest and myself! There were many Japanese that paid to watch the show that night, I am so blessed! ๐Ÿ™‚

If you read my last article, you would know that I invited Gilda of Revasseur to attend the show with me.

That night, Onward Kashiyama Japanese fashion house introduced three retail concepts in a high-energy creative presentation.ย Invited guests and media were shown a premier showcase of the ICB, Rosebullet and DipDrops Autumn/Winter collections. ๐Ÿ˜€

I’ll let the photos do the talking~ Credits to Gilda for the sharp images and no credits to me for the blurry ones. ๐Ÿ˜›

ICB features grown up, office lady looks.

Before DipDrops came on, there was a live hair show by Shunji Matsuo featuring Malaysian blogger Cheesie of Cheeserland as model! ๐Ÿ˜€

Second in line, DipDrops FW 2011 collection had a distinctive British influence to it.

Lastly, Rosebullet showed a mixed collection of urban and laidback country floral styles. Before the models came strutting in, there seemed like a group of ‘normal’ girls prancing on the stage and then they settled in a corner of the stage, drinking champagne. We had no idea who they were and what they were doing but they did bring some entertainment. Perhaps Rosebullet was trying to convey that the ‘everyday’ girl can look equally charming, cute and attractive as the professional models. ๐Ÿ™‚

To end off, a cute albeit blurry photo taken with Gilda and Kenneth and Andrew, designers of Depression! ๐Ÿ™‚

They gave out really nice canvas tote bag with vouchers as door gifts! Sorry I won’t be posting photos of them cause I gave the vouchers away! ๐Ÿ™‚ If you fancy the clothes, do visit Dip Drops at 313@Somerset (#03-09/10) or at the Rosebullet boutique located at Marina Bay Sands (B2-116, Canal Level)! ๐Ÿ˜‰

Can’t get enough? Check out FeverAvenue’s more thorough coverage of the show here. ๐Ÿ˜‰
School’s out and internship’s (sadly not holiday :/) in! I received positive news last Friday that I was given an internship placement with French Chambre of Commerce Singapore (FCCS). I am glad and I hope to put my limited French to good use and pick up a lot more in my 2 months there!
Blogging really takes time, hopefully I will be able to keep up and have more interesting stuff to blog about! ๐Ÿ˜› I have so many stuff to blog about… My recent occupation with end of year’s presentations and submissions have resulted in blogging ‘back log’ :/ For a long ‘preview’, next up will be the 100 Friends Exhibition and I will combine that with a night out with Jacq and Char where we went for a very uneventful magazine bash but followed by a very interesting beer celebration… Next next will probably be a short one on my first halloween ‘party’ experience! ๐Ÿ˜‰
That’s all for now, wishing all of you the best of health and a blessed week ahead! <3
xx

(Belated) June Visual Inspirations!

I didn’t fully upload the images I collected over the last month and more, I’ll upload them with those in the month of July. I’m also lazy to caption them one by one so I’ll just do a collective credit. In no order, the images above are taken from: LaModeOutre, Passivedreams, Altamira, NYmag’s The Cut, Xiaxue, Style Bubble, MDS, The Selby, friends’ Facebook.

What do you think about June’s cut of visual inspiration? It’s got a strong summery feel isn’t it? You’ll also see a lot of rocker chic inspired images for my 21st birthday party! ๐Ÿ™‚ You’ll also find quite a bit of photos on Korean celebrities in recent korean dramas that I am watching, like ‘Lie To Me’ and ‘Best Love’. :p

Amongst the fashion photos you’ll also see photos of my ex church cell group leader, Matthew’s wedding! He held a church wedding in Singapore and had a beach wedding in M’sia, where his wife, Janice is from. All the best to Matt and Janice! ๐Ÿ™‚

This is already a curated, selection of images of many that I see for the whole month but I think that maybe I should be even more specific and selective. I think it would be a lot more useful to be specific so it helps people who are conducting research online.ย But I really do like all of these images one way or another! It kind of make sense to keep them as keeping an eye on what’s trendy and fashionable. But I don’t know if you all appreciate them… Or am I only satisfying my own vanity in uploading these pretty images on my blog and no one actually appreciates them? :/

I have at least 7 blog post ideas, related to internship, spring/summer fashion highlights, book reviews but I don’t have time/have not planned when I will write them because I usually write my blog posts with spontaneity.

Yea. I am going to rethink how I do this monthly visual inspiration post. Any ideas, anyone? ๐Ÿ™‚ Even if it’s to placate me… I wish more people would comment/leave love notes for me here. ๐Ÿ˜›