Do you want to know what’s Japan’s #1 Top Selling Lip Balm Brand in Japan?
Well… YES it’s Mentholatum! (Pretty obvious from my blog post’s title eh? :P)
Today I will be introducing Mentholatum Deep Moist Lip Balm in it’s *NEW PACKAGING*~~~ ^^v
#1 in Japan!
Deep Moist & its ingredients Deeply Moisturizes & Repairs!
Deep Moist Lip Balm was introduced in 2008 in Japan and it was received with tremendous success and popularity, quickly becoming the top selling lip balm in Japan’s lip care market.
The success of Deep Moist is due to 2 main factors:
- the premium hydrating ingredients at value pricing and
- its elegant, ergonomic packaging design.
The key moisturizing ingredients in Deep Moist lip balms are:
- Hyaluronic Acid, a premium ingredient that forms a smooth, moisture locking shield for softer, smoother lips. It can hold 1000x its weight in water, or 6 litres of water with just 1g. WOW. *(@^@)*
- Shea Butter heals the skin and gives a soft pleasant texture in the lip balm.
- Jojoba Oil gives pro-longed, whole day hydration to the lips.
Really unique oval shaped container…
And of course accompanying unique Oval Shaped lip balm stick!
The Deep Moist lip balm comes in an innovate OVAL SHAPED container design that fits the corner of the mouth well and make it easy to apply with a single swipe. Special~! No other lip balm like this one! *(^^)*
Now for my review~ *drums roll~~~*
Ena’s Review of Mentholatum Deep Moist Lip Balm
I am very excited to review Mentholatum Deep Moist Lip Balm because having tried many lip balms before and many of which are also under Mentholatum’s brand, I wanted to know and experience for myself if this little moisture rich stick was as good as it’s touted to be. I am glad to report back that it hasn’t disappointed, I applied only once in the day and it lasted well throughout the entire day, from morning to night.
The lip balm is made up of a pretty solid oil state and slight pressure has to be applied for the balm to come off to the lips. The texture feels rich, which comes from the Shea Butter and Jojoba Oil. It is however not overly sticky and feels rather lightweight on the lips.
Usually the skin on my lips will turn chap and start to peel towards the late afternoon / into the evening, ESPECIALLY if I apply lipstick on top of the lip balm. However Deep Moist lip balm proved effective in preventing my usual lips cracking which made me very impressed at how it effective it was when I was removing my lipstick in the evening and found my lips skin in tact~ !
I have not shared this on my blog yet but ever since I went to Japan I can FULLY UNDERSTAND why Japanese beauty products, especially those HYDRATING/MOISTURE LOCKING type are so raved and sworn by. That’s because Japan’s weather tend to be very dry especially in the winter wind. For a foreigner like me when I visited in March (end Winter, early Spring), my skin on my limbs and lips were turned chapped just hours out in the open, EVEN under protection, like under long sleeves and jeans. T^T So that’s why it’s the perfect place to test and produce these beauty products and if the majority of the beautiful Japanese girls *(^^)* support Deep Moist Lip balm, I don’t see why I wouldn’t! Just too bad I only received this product for review after I came back from Japan~! 😛
Sneak Peek of about 1000+++ photos (no kidding) I’ve yet to edit and upload from Japan *smile cries* :’)
It was the end of winter cold and colder yet when we were near the coastal regions. But when we were in Tokyo, the earth and the skies began to warm up, we caught sight of the early Sakura blossoms near the traditional temple festivities, with a group of friendly and boisterous group mates, there’s no where else we’d rather be… Japan trip was quite magical, I hope I can update soon!
Now for some photos~
To achieve this bright fuschia pink lips, I applied lip balm, followed by a layer of bb cream and then the lip stick. This is because I have naturally fairly dark lips, so the bright fuschia colour is best brought out when I subdue my natural lip colour with the cream. I find that applying lip balm first nourishes the lips and keeps it from cracking under the cream. 🙂