A while back I attended the launch of DKNY MY NY fragrance line at 1Altimate at One Raffles Place. DKNY MY fragrance is an energetic and sensual scent with Raspberries and Pink Pepper top notes, Egyptian Jasmine at the heart and ends off with musk and as it’s named, it celebrates the the vibrant women in New York. I am a fan of floral and fruity frangrance, so DKNY MY NY is right up my alley, plus the fragrance bottle is reminiscent of urban cityscape and it’s so stylish. I love to wear this out at night with friends. The fragrance campaign is headlined by Rita Ora, UK born singer songwriter but raised and madly in love with the New York life. I have never been to US, and as it is, I too am enamoured with the Big Apple city, due to scenes from the Gossip Girl and Suits dramas that I’ve watched/been watching. I would love to be able to live in and experience the city as a local someday. If you’d like, visit the DKNY MY NY Microsite and create your very own personalized collage of your NY. Enjoy the video campaign & photos of the launch & fragrance! 😉
<iframe width=”853″ height=”480″ src=”//www.youtube.com/embed/IzSYItbTi_M” frameborder=”0″ allowfullscreen></iframe>
The Fragrance: A MODERN, URBAN SPIRIT
Powerfully unique. Irresistibly compelling. Spontaneously playful.
Top: The sexiness of Raspberries and Galbanum spiked with accents of Pink Pepper
Heart: The sensuality of Egyptian Jasmine wrapped with Freesia and roots of Orris
Finish: The soulfulness of Patchouli Heart LMR, Vanilla Absolute and Musk, laced with vibrant Ambergris.
The fragrance will be available islandwide at leading department stores (Metro Paragon, Robinsons JEM, Robinsons Orchard, Robinsons Raffles City, Takashimaya, Tangs Orchard & Tangs VivoCity) and selected perfumeries (SaSa Cosmetics & others)
DKNY MYNY Eau de Parfum 100ml SGD 133 DKNY MYNY Eau de Parfum 50ml SGD 99 DKNY MYNY Body Lotion 150ml SGD 63 DKNY MYNY Shower Gel 150ml SGD 49
Thank you Estee Lauder SG for the invite & products!