Tag Archives: Etude House

Belated Updates | Etude House Curl Fix Mascara, Bling Me Prism & AW 2015

Have you seen my previous post on my belated CNY 2016 happenings and updates?  So, while working on that post, I realized that I’d already published the Etude House Berry Delicious event that I’d earlier scheduled to be part of the post. But while going through my blog drafts folder, I found 2 Etude House related folders that I’ve yet to publish, so here they are! 🙂

Etude House Curl Fix Mascara & Bling Me Prism

So I’d missed this event update from a year ago and I’m not sure if Etude House still carries the Curl Fix Mascara and Bling Me Prism. T_T
Etude House Curl Fix Mascara & Bling Me Prism Enabalista _0001 Etude House Curl Fix Mascara & Bling Me Prism Enabalista _0000Delicious fruity mocktail!Etude House Curl Fix Mascara & Bling Me Prism Enabalista _0002 Etude House Curl Fix Mascara & Bling Me Prism Enabalista _0003Super love the subtle shimmer in the Bling Me Prism collection!Etude House Curl Fix Mascara & Bling Me Prism Enabalista _0004Check out the look I wore using the Bling Me Prism collection! And yes I super love my grey hair (thanks to Chezvous hair salon at Takashimaya~) from a year back!

Etude House Autumn Winter & Wisma One Year Party

Etude House celebrated Wisma’s flagship outlet’s first year party (Time flies! Check out my entry for its opening party here!) and we saw Clarence Lee create wearable autumn looks.
Etude House Fall Winter 2015 Enabalista_0000 Etude House Fall Winter 2015 Enabalista_0001 Etude House Fall Winter 2015 Enabalista_0002 Cute nail treatment products!Etude House Fall Winter 2015 Enabalista_0003 A pic of the makeup Clarence used on the model!

Etude House Fall Winter 2015 Enabalista_0007Etude House Fall Winter 2015 Enabalista_0004 Lovely Halloween 2015 palettes. Etude House’s seasonal palettes are mostly always with very lovely, trendy colours and very value for money! Etude House Fall Winter 2015 Enabalista_0005 Etude House Fall Winter 2015 Enabalista_0006

Etude House Fall Winter 2015 Enabalista_0009 Etude House Fall Winter 2015 Enabalista_0008 The super popular Play 101 Pencil, a Pony x Etude House collaboration that’s now almost indispensable in many girl’s makeup pouch! Some colours are meant to be eyeshadows, others more as a lip and cheek product, it’s best to test and try them out in stores before making a purchase! 😉

Thank you Etude House Singapore for inviting me for the events! <3

An exciting skincare compilation blog post coming up next, stay tuned!

See you over at the other sides!
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x

Ena

Stay Hip & Chic with BIG Hotel Singapore

Over the recent labour day holiday, Christabelle and I enjoyed our extended weekend at boutique hotel, BIG Hotel Singapore. Super love the chic, grey textured walls and its Pinterest-worthy minimalistic interior. <3

Belle and I made full use of our 1D1N with girly activities such as playing with new make up, photo taking at the alley ways/spots near by the hotel, thai food at Aroy Dee for dinner, The Daily Scoop (at School of the Arts) for desserts and masks (mutiple, yes, haha) time before we called it a night. During our fruitful staycation, we were also appropriately (mostly me, haha since Belle doesn’t really drinks coffee) with Nespresso and Cafedirect coffee, it’s sweet that BIG Hotel has a Nespresso machine in the room. Have I mentioned how much I love the chic coffee corner? 😉BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0003 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0008 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0010 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0009 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0006 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0007 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0004 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0005BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0013BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0012 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0011 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0014New cosmetics from Etude House Play 101 Sticks / cushion concealers, Laneige BB Cushion, K-Palette Rose Eyeliner, Kate Tokyo Eyeshadow Palettes, Stenders Handcream and Lipbalm.
BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0016Swatches of Etude House Play 101 sticks, creamy and pigmented.BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0015My picks for the day. Caption as posted on my IG; Laneige BB Cushion Pore Control SPF50+ PA+++ is my recent go to foundation, a new and improved formula with 3D skin fit technology and higher coverage than before! 😊✨👌 Etude House’s BIG cover concealer tip to cover my dark eye circles and Concealer Cushion in beige as a highlighting pen! As well as the Play 101 Stick in jumbo size with a creamy formula,#10 as highlighter below the brows and #13 a light shimmer pink for blusher~ ☺️💕Kate Tokyo newest SS16 collection, Forming Edge Eyes in BR-3($23.90 at Watsons), a beautiful and highly pigmented shimmery brown eyeshadow palette with 3 hues for a mesmerizing look with depth. 👁😉 Completing my eye look with Etude‘s Play 101 Pencil in black, K Palette’s latest Bulgarian Rose Eyeliner for a sharp and smudge-free liquid eyeline. My current go to mascara is also from K Palette, 1 Day Lash Perm c/o of Beauty Carousel. ✍🏻🌹 Finishing the look by prepping my lips with Stender‘s cranberry lip balm – it comes with 60% natural shea butter so it legit keeps the lips moisturized! Lastly Australis’ Velourlips Matte Lip Cream in Doobai – a dark red lip colour which you can find from Watsons!

See the look below:
BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0025

BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0017Coffee break with Cafedirect (available at Fairprice Finest & Fairprice Xtra) before heading out.
BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0019Made up and ready to head out!

BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0000

BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0001

BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista x _0000 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0002Chic photo spots around every corner around Middle Road, if you seek, you’ll find. 😉

Post dinner ice cream indulgence:

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BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0026BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0022I opted for Strawberry while Christabelle opted for Durian (Mao Shan Wang) and Avocado!

BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0023 BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0024Headed back and washed up with Estee Lauder’s new micro cleansing foam and if you don’t already know about Estee Lauder’s Advanced Night Repair serum, this stuff is the magic potion of the beauty world! I use it on nights when I need to calm redness/irritation/clear up blemishes on my skin, and it always works like a charm!

I brought along Origin’s Clear Improvement Active Charcoal Mask To Clear Pores, and found out that Christabelle is a huge fan of this brand and been using this mask regularly which helps with her oily skin type, once a week. Origins is an au natural skin care brand, for all you nature loving skincare fanatics! 😉

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And post Origins charcoal mask, we nourished our skin with The Face Shop animal masks which I got last year and they don’t seem to be retailing any more now, but man, these smell of peaches, soooo good and its also pretty hydrating, love! Check out other The Face Shop masks currently available on their site here.

The next morning, a wake up coffee is in order…
BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0027We were well fuelled by Nespresso’s  limited edition coffee Tanim De Chiapas from Mexico.

BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0034 *satisfied grin*
BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0028And YES I had also lugged over the new ranges of skincare goodies; shower gel, scrub, body creams from The Body Shop to try out during the staycation, best decision ever! Our bathroom and room were filled and smelled so good of summer fragrances from the Pinita Colada (Pineapple and Coconut) to Polynesian Tiare (island flowers), they’ll all launch by June 9. 😉

BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0029Lovin’ the soft morning sunrays~
BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0036And a wefie with the lovely one before we tore ourselves away from the room… we really didn’t want to go.
BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0032Checking out at this lobby.

BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0033A very cosy and bubbly lobby atmosphere when we left, ideal for friends or family to gather before heading out.

BIG Hotel Singapore Review Lifestyle Blogger Ena Teo Enabalista _0031

The comfy bed and sheets made for a great night’s rest. All in, BIG Hotel is an affordable, chic option that I’d recommend whether you’re considering for a local stay-cation or visiting from abroad. Staff we met at the hotel were also very pleasant and courteous – they definitely made our stay that much sweeter. Plus, it’s located conveniently close to Bugis MRT (if you’re taking the train down from Changi Airport, from the green line) and walking distance to Dhoby Ghaut and Little India where you can explore more of Singapore whether for shopping, dining or cultural spots. If you’re keen, you can also check out my alma-mater LASALLE College of the Arts which is literally behind BIG hotel, if you’re in luck you might coincide your stay with graduating students’ exhibitions. happening from now, 20th May to 1st June!

Thank you BIG Hotel & Chelsea for arranging the stay for review!

Be sure to follow me on IG @ena_teo for daily updates! 😉

x

Ena

Combat skin woes with Etude House Moistfull White Mela Perfect Serum & Zero Sebum Line

Hi Loves!

A while back Etude House launched their Moistfull White Mela Perfect Serum, a whitening serum that promises to transform your skin from the inside out for a flawlessly radiant complexion. Along with the serum, Etude House also has a new, Zero Sebum Line to rescue all princesses from the dreaded sebum built up for beautifully matte skin, all day long! Zero Sebum Line features three products for a complete sebum-free solution that removes, controls and absorb sebum throughout the day.

Etude House Sebum Control 002The Moistfull White Mela Perfect Serum is a whit-ish translucent watery consistency serum which I apply after my toner and before my make up base. It is quite moisturising as well. I would recommend if you’re looking for an affordable moisturizing and whitening serum.

Key ingredients include Pearl and Lavender Extracts which correct blemishes and spots while kissing the skin with glowing radiance! Hyaluronic Acid and Hydrolyzed Collagen nourishes and further hydrates your skin to keep it ever youthful, supple and bouncing with vitality! A good dose of Vitamin C Derivatives helps to lighten your skin naturally, penetrating deep into skin for a luminous effect everyone will notice!

Etude House Sebum Control 001The Zero Sebum Line include 1. White Sebum Clear 2. All Day Matte Gel and 3. Drying Powder.

The Zero Sebum Line is equipped with active ingredients such as Sugar Polymer, Cotton Flower and Mixed Herb Extracts, the Zero Sebum Line effectively ensures your skin stays Sebum- free and pretty throughout the day. Sugar Polymer with Plankton Extract absorbs the sebum above the skin to help skin remain powdery all day long. The Cotton Extract prevents skin damage caused by sebum while the Mixed Herb Extract helps to relax and soothe skin, with an added antibacterial effect so that your skin gets the protection and care it truly deserves

Zero Sebum White Sebum Clear is to be used after cleansing and toning, on areas like forehead, nose and chin and it will dissolve white bumpy sebum without water.

Zero Sebum All Day Matt Gel is a finishing gel that contains natural organic grain powder, which collects and controls the sebum for all day long sebum-free skin. To be used as a finishing step in the mornings and evenings. Dispense an appropriate amount and apply softly on skin in an inward to outward motion.

Last but not the least, Zero Sebum Drying Powder is a Pact Powder that absorbs sebum without affecting make up. Contains Natural Mineral Powder (80%) that adheres onto skin texture to prevent caking. Tap on areas with sebum trouble after skincare or make up application. I like to use this powder on my nose and forehead after applying my foundation to matt-ify the areas. I recommend this if you have oily T-zones and want to minimize shine, you can apply in the morning and reapply throughout the day.

ETUDE HOUSE Moistfull White Mela Perfect Serum retails for $40. The serum and ETUDE HOUSE Zero Sebum Line retails for White Sebum Clear $19.90, All Day Matte Gel $19.90 and Drying Powder $13.90. all ETUDE HOUSE outlets in Singapore.

Thank you Etude House Singapore and Touch PR for the products for review.

x

Ena

Ballerina Dreams with ETUDE HOUSE Dreaming Swan Collection only at Vivo City

Hi Princesses!

Today I’m super excited to share about ETUDE HOUSE new outlet opening at Vivo City! You know I’m super excited because this is not a belated post, hehe! 😛 I want to publish this post and share about the Limited Edition (LE) Dreaming Swan collection which is released ONLY at the new Vivo City outlet before it goes out of stock! OK, enough with introductions, let’s go Princesses!

<3

Enabalista Etudehouse Vivo City Opening 015

Thank you ETUDE HOUSE and Touch PR for the invite and making me feel like its a Princesses’ home coming! *inserts touched crying face* <3 <3 <3

I was already super excited when I received the invitation and I’m happy to say that the store and opening launch did not disappoint!Enabalista Etudehouse Vivo City Opening 026

Only at the Vivo City store, you have a FULL manicure and pedicure parlour which you can have your treatments in exchange for pink coins! Spend $20 to get a pink coin and then you get to redeem your Manicure (1 or 2 depends on the type) and Pedicure (3 coins)!Enabalista Etudehouse Vivo City Opening 006

Similar to the Wisma Flagship store, there’s also a makeup studio and there’s a HUGE array of testers from lipsticks to mascaras to blushers to foundations and a full shelf of nail polishes, in addition to a huge counter of nail polishes!
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Here’s me with the incredibly cute puff cushion *can I have one pls* at the Pedicure area~ Thanks Sydney for this pic! :*

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In true ETUDE HOUSE style, here’s tons of cute decorations and stands ! Here’s a “K Beauty Recipe” stand with cookie blushers, Liquid lips and Magic Any foundation cushions!Enabalista Etudehouse Vivo City Opening 003

MORE cute decorations – featuring K-star celebrity makeup artist Pony’s Play 101 Pencil looks, super cute cushion stool, ice cream decorations, castle lightning and a full array of Gel nail polishes to play with! It’s totally #PlaywithETUDE style!Enabalista Etudehouse Vivo City Opening 004

Super COOL selfie/photo wall:
1. Take selfie/s alone or with friends,
2.  Choose your character,
3. Send it out/over to the screen in front of the store! 😀

THERE’S TONS OF NEW STUFF, It’s almost impossible to capture all of the happening new items, so I am just cherry picking the items that caught my eyes!Enabalista Etudehouse Vivo City Opening 008

NEW Lock N Summer Precious Mineral Any Cushion that is Long Lasting Proof, for summer, as the name goes! I LIKE THE SAILOR-ISH PACKAGING. IF you’re planning to get it, there’s  super Grand Opening Exclusive set where you get a FULL bracelet + charms free, how wonderful!Enabalista Etudehouse Vivo City Opening 009 Enabalista Etudehouse Vivo City Opening 013

This new Create your Makeup Palette look totally caught my eye! Pick 3 eyeshadows and make your own palette! Super love customizable makeup! Also how cute is Pony in the Baby Doll look? If you want, you can follow the instructions and buy the 101 Play Pencils to create the same look, how helpful!Enabalista Etudehouse Vivo City Opening 001

DJ Jia Hui was in the house hosting and explaining as the Korean makeup artist created a soft feminine look for the model using the latest LE Dreaming Swan collection! <3Enabalista Etudehouse Vivo City Opening 005

Young, sweet and lanky actress Carrie Wong came with an entourage of fans (who enthusiastically waited and cheered outside for her) and joined in the fun at the opening launch!

New ITEMS: Cherry Blossom & Rose Garden Eye Palette. SO PRETTY, the colours!Enabalista Etudehouse Vivo City Opening 012 Enabalista Etudehouse Vivo City Opening 011

I’d personally go for the Rose Garden, only because I already have a pink eyeshadow set at home – plus the coral colour for the Rose Garden set is UNIQUE.

Enabalista Etudehouse Vivo City Opening 010

These chuby Bling Bling eyeshadow pens caught my eyes!!! I’d opt for Ivory Baby (middle colour) but I decided to go with a Play 101 Pencil in 4 which is a off white colour! Sorry forgot to snap a photo, but you’ll see it in my product photos later below. 🙂Enabalista Etudehouse Vivo City Opening 028

Here’s a Sweet Catcher, which you can use 1 pink coin for 1 turn. I was super duper blessed and got a $50 voucher. Enabalista Etudehouse Vivo City Opening 034

There’s this awesome DIY wrapping zone, spend $30 to get a chance to use this counter for free. 🙂 GREAT idea to buy and wrap gifts for friends!

NOW ON TO THE HIGHLIGHT: *drums roll*

Limited Edition ETUDE x KERRIE HESS NEW DREAMING SWAN collection.

Kerrie Hess is a renowned international fashion illustrator and her works are feminine and beautiful and she collaborated with ETUDE to release an enviable collection of super cute illustrations with a  ballerina theme, you’ll see!:
Enabalista Etudehouse Dreaming Swan Limited Edition Collection 006

Limited Edition Dreaming Swan collection released in Singapore includes:  5 Eye & Cheek colours, 5 Lip colours, 1 Veiling Pact, 3 Any Cushion Cases, 1 Swan Pouch.

Close Ups:Enabalista Etudehouse Dreaming Swan Limited Edition Collection 004

Enabalista Etudehouse Dreaming Swan Limited Edition Collection 005 Enabalista Etudehouse Dreaming Swan Limited Edition Collection 003 Enabalista Etudehouse Dreaming Swan Limited Edition Collection 007

Swatches, these colours are slightly pastel when swatched, and even more pastel when applied on the lips – at least for the coral one which I have tried.  I like Jete Pink and En Haute Pink cause I am naturally drawn to pinks as they are more wearable for daily use and  I shall stop obsessing over dark pinks (the Arabesque Pink which I have 101 similar colours at home)! This collection of lipsticks are more matte in texture and thus not as moisturizing as the typical Dear My Wish Lips Talk collection. BUT OH SO CUTE CASING. I have this urge to go and buy another lipstick (after visiting the new store 2 times in 3 days) just because, you know, cute casing. SIGH. #lipstickobsession #suckerforcutepackaging

Enabalista Etudehouse Dreaming Swan Limited Edition Collection 001

I like the Eye & Cheek blusher in this no3. Arabesque Rosy too!Enabalista Etudehouse Dreaming Swan Limited Edition Collection 008

SO, my second time in the store on Sunday, I GOT THE LAST Eye & Cheek in no.5 in En Haute Pink. LAST PIECE = DESTINY. (Even thought I quite clearly liked no.3 the first time I went. Girls.)

I forgot to snap a picture of the brush sample, but the brush from this collection is also out of stock! So fans will have to hope and wait for restock, if any!
Enabalista Etudehouse Vivo City Opening 014

There’s 2 sets of nail colours for this collection too! I picked out the Peach set. 🙂

SELFIES TIME.
Have I mentioned how every where in store is super photogenic with wonderful lightings for selfies? 😀Enabalista Etudehouse Vivo City Opening 016

With Roanna & Sydney~Enabalista Etudehouse Vivo City Opening 018

With Celine!Enabalista Etudehouse Vivo City Opening 019

Enabalista Etudehouse Vivo City Opening 020

With Celine, Syd & Roanna~Enabalista Etudehouse Vivo City Opening 021

With Rachel, Cheryl, Alethea & Celine!Enabalista Etudehouse Vivo City Opening 025

With Alene, Roanna (cute lips!) & Jerlene!Enabalista Etudehouse Vivo City Opening 027

With Jolynn!

Now on to the pretty product~

Enabalista Etudehouse Dreaming Swan Limited Edition Collection 002

Dreaming Swan Collection in Pointe Coral for the lipstick and Eye & Cheek blusher. In case you’re wondering, the pink case is a special media gift and the pink ice cream fan is a gift with purchase. 🙂
Enabalista Etudehouse Vivo City Opening 023More cute makeup featuring Cushion Blusher in coral and pink!! Spot the edible Precious Mineral Any Cushion macaron~ 😛

Celine & I went back on Sunday to redeem our $50 voucher that we each won from the opening day!

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We were coincidentally both dressed in coral peach! 😀Vivocity HK Cafe Rickshaw Noodles

And we both love HK cafe’s Rickshaw noodles! YUM.

MORE GOODIES:Enabalista Etudehouse Dreaming Swan Limited Edition Collection 009

The full Dreaming Swan Collection (I have so far) in addition to the Pointe Coral lipstick and blusher, I have the light coral nails set & blusher in no.5 en haut pink (hot pink)! The special media gift pink train case is super cute right?Enabalista Etudehouse Dreaming Swan Limited Edition Collection 010

Got to say that the blusher colours are super on trend! I super love the cute puff applicator!
Enabalista Etudehouse Dreaming Swan Limited Edition Collection 011

Dreaming Swan Eye & Cheek in no.5 en haut pink (hot pink).Enabalista Etudehouse Dreaming Swan Limited Edition Collection 012

Dreaming Swan Eye & Cheek in no.3 Pointe Coral.Enabalista Etudehouse Dreaming Swan Limited Edition Collection 013

The nail polish set comes with special prints on the cap & diamond stickers.Enabalista Etudehouse Dreaming Swan Limited Edition Collection 014

The adorable lipstick casing & packaging!Enabalista Etudehouse Dreaming Swan Limited Edition Collection 015

The Swan Pouch and the inner fabric tray – fits a Lipstick and Eye & Cheek set perfectly.Enabalista Etudehouse Dreaming Swan Limited Edition Collection 016

Lovely ballerina and ribbon details on the pouch.
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The Dreaming Swan collection as featured above + the cushion casing in Pointe Coral, Play 101 pencil in 4 and nail polish peel off base, eye mask, foundation and lip tint samples. <3 <3 <3
Enabalista Etudehouse Dreaming Swan Limited Edition Collection 018

Am also giving away 3 sets of ETUDE charms on my IG/FB – check out my accounts to find how to win. 😉Enabalista Etudehouse Dreaming Swan Limited Edition Collection 019

The paper bag is SO PRETTY, it’s absolutely frame worthy!
Enabalista Etudehouse Dreaming Swan Limited Edition Collection 020It looks great with my coral outfit too! 😀

Hope you enjoyed the opening launch and Dreaming Swan collection and visuals as much as I do, hurry go down to buy your desired items before its OOS!

Good luck girls!

Thanks again to ETUDE HOUSE Singapore and Touch PR for the Princess treatment!

Before I end off, quick shoutout to Blacklane for giving Celine and I a sweet ride to Vivo City! If you’re looking for a professional driver to chauffeur you, your business partner or VIP guest, simply go to their website www.blacklane.com and follow the easy steps to complete your booking. It’s best to book 24 hours in advance to get a confirmed booking. You can have a personalized message and enjoy great service from the driver too!

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Have a great week ahead loves!

x

Ena

Etude House Pink Play Party

Hello!

If you’ve followed me on my instagram @ena_teo, you’ve seen on last Monday night that I posted about my excitement about attending Etude House Pink Play Party the next day:

SHINee & Sulli
Etude House Pink Play Party Official Poster

I’ll post some photos and videos taken during the event followed about my thoughts and review! 🙂

Etude House Pink Play Party Registration Booth
Registration booth for Media, yeah baby
Etude House Pink Play Party
Just one of the many many group of teenage girls!
It’s the 4th Pink Play Party by Etude House & the first in Singapore! Gotta love the cute Merlion graphic.
Etude House Pink Play Party Singapore
Pink Goodies & my pink heels! 😛

The collagen water tastes like Dolphin (brand) water and the popcorn had a pink powder coat…
I brought a pair of flats to change out from my heels! 🙂

Outfit of the day
My #Ootd, My new GoJane glitter champagne dress & heels w pink & glitter coated nails. ^^
Pink Nail Art
Close up of my pink nails
Pink Heels
My pink heels, love the ruffle detail by the side!
Etude House Pink Play Party
Goodie bag with popcorn, water, fake/toy mirror, card holder, bb cream samples, wristband & SHINee badges!
Etude House SHINee Badges
I’ve got an extra set of SHINee Badges… anybody wants em?

Venue & Pre-party

The venue was held at the spacious MBS convention hall and there was ample space to go around, so thankfully despite hundreds of fan girls, we didn’t have to feel overwhelmed. The idea was, the concert starts at 7pm proper, but at 5pm, the doors are opened for everyone to try out all the makeup and game stations before you collect all the stamps to enter the stage arena, to save your space for the concert. Needless to say, all the girls rushed to complete and be the earliest in order to get the front row spaces and hence closer to their idols. Station wise, I was quite impressed with the station decor and placement as it was very well done and had girly, theme park vibe to the entire place, much like entering an Etude House theme park. I also think the idea of making them complete the stations in a fun way was a pretty smart way of making them interact with the brand instead of just mindlessly waiting for the concert.

Not so good thing: To get a ticket, one needs to buy $100 worth of Etude House items, technically $20 for one item to get a ticket, collect 5 different tickets to get a chance to be the 1st 400 participants to score invite to the Pink Play Party. Yes, it’s that insane. And that’s how dedicated Kpop / SHINee fan girls are. In a way, you could say the girls paid at least $100 to watch the boy group perform, and Etude House threw in products to boot. But it’s a lot of effort on the girls part in order to get 5 different tickets to then exchange for 1 chance. What if they didn’t make it to the first 400?

Pre-concert & Concert 

The doors opened at 5pm, my colleague & fellow Kpop lover Carissa and I reached at about 6. But since we had the Media invite, we didn’t have to go around to the stations to collect stamps before we could be admitted into the stage area to save our space for the concert. The event only started proper at 7.30 and the SHINee boys probably only came out at about 7.45pm. So that was approximately a total of 1 hr & 45 minutes of painful waiting which was necessary in order for us to get front row (technically we were standing behind one row of girls, but close enough!). I had to give it up for Kevin Lao Shi’s enthusiastic american accented English and his pretty and demure Kim Tae Hee lookalike model to make the 7 minutes make over pre-concert/obligatory Etude House marketing plug-in that much more bearable.

As for the concert, that was the real highlight! I highly doubt any girl bought tickets for the show to try on Etude House Make Up or check out Etude House theme park venue… It’s definitely for the boys!!! 😛 For me, I was definitely satisfied(x200%) to have seen the SHINee boys perform LIVE, about a mere 2metres away from me. 😀 Unfortunately my dearest Min Ho was not able to make it! 🙁 Nonetheless I was still extremely stoked to have met Tae Min & Key. Of the 4 present, Key was the only if not the most engaging member who took more effort to reach out to audience by like waving and smiling and acknowledging the fans. <3

I wasn’t very sure if they would be able to perform as they do on Music Bank, but they sure did, and 4 times over! I didn’t expect anything less than them decked out in pink pastels to suit the Etude House vibe, but if you had expected them to appear in their cool chic image, you’d definitely be disappointed. Over all, they are really good looking, personally I feel that Tae Min looks the prettiest, followed by Onew, who looked better in real life then Key then Joon Hyun. Maybe it’s personal preference because Jong Hyun had a lot of fans in the crowd too!

This event was definitely enjoyable for me, as I got to see Tae Min and Key whom I watch on We Got Married (WGM), in person. They were definitely every bit good looking as they are on screen, duh. They are also really really skinny. I wonder how they have so much energy with so little body mass.  >_< I also had a lot of fun experiencing the event and marvel at how Etude House, with their mission to make every girl a princess, integrate their user base’s passion for music and idols to be influencers for their brand across social media platforms (just like this article!). Pretty amazing and splendid job I must say! 🙂

For more photos check them out on Clozette.co >> here!

xo