I was at ION Orchard’s media breakfast the other morning and my heart was warmed to hear about their Christmas initiatives!
In a nutshell, ION Orchard celebrates the season of giving in partnership with a dozen designer brands as part of its efforts to give back to the less privileged.
To mark the festivities, there will be 12 Christmas trees specially designed by key brands at ION Orchard; customised gift wrapping paper jointly designed by special needs students; and the mall’s outdoor space, ION² will be transformed into a glittering Christmas Garden.
The 12 designer trees of Christmas for charity
In a unique collaboration, 12 brands at ION Orchard will each offer its interpretation of Christmas with a specially designed exquisite 2.4-metre-tall Christmas tree. They are Alice + Olivia, Braun Büffel, Buben & Zorweg, Cortina Watch, Crate & Barrel, Diane Von Furstenberg, Ermenegildo Zegna, Kurt Geiger, Kwanpen, Moncler, Parfums Christian Dior and TWG Tea.
The trees will be central to the mall’s fund-raising activities for Christmas, inspiring ION Orchard VIP members and loyal shoppers to open up their hearts and put in bids to adopt the tree or trees of their choice by using the iPad next to each tree. Bids start at S$8,000, with the highest bidder getting adoption and naming rights for each tree of their choice plus a token of appreciation from the respective brands and ION Orchard.
ION Orchard’s traditional 20-metre outdoor tree will be given a sparkling makeover in the mall’s first partnership with Swarovski. It will be adorned with more than 28,000 crystals while its cavernous walk-in interior will dazzle visitors with a kaleidoscope of lights, mirrored ceilings and a rotating chandelier. This is also Swarovski’s first outdoor Christmas tree in Singapore.
At the heart of ION Orchard’s festive celebrations will be a series of fundraising activities to benefit the Community Chest, with proceeds going to the Rainbow Centre Yishun Park School.
In a partnership with NETS, shoppers can also make direct donations at several donation points near concierge counters at Basement 3 and, Levels 1 and 4.
Funds raised will go towards helping the Rainbow Centre Yishun Park School, under the care of Community Chest. Some 350 students will benefit from the funds raised. As part of the Care & Share Movement led by Community Chest, donations received will be matched dollar-for-dollar by the Government.
In addition to raising funds for the less advantaged this season, our collaboration with Community Chest creates a platform for special needs students from Rainbow Centre Yishun Park School to showcase their creativity and imagination by designing the mall’s Christmas wrappers.
Beneficiaries from Rainbow Centre Yishun Park School will be assisting with gift wrapping at the L1 concierge on 13th November from 10.30am to 12.30pm and on 14th November from 6.00 to 8.30pm, lending a personalized touch to the mall’s gift wrapping service for its shoppers.
Special Christmas deals for shoppers
From 6 November 2015 to 3 January 2016, ION Orchard is sweetening its Christmas deals with a series of festive promotions to spread the Yuletide cheer and give back to its shoppers. Spend $250 at basement floor shops and redeem a $15 voucher, while $500 spent at both basement floor and upper floor shops will entitle shoppers to a $30 voucher. Exclusive to ION Rewards members, spend at least $2,000 and receive a $100 voucher and a Moleskine notebook. Complimentary Christmas gift wrappers can be redeemed with a minimum spend of $100. Terms and conditions apply.
For more information, visit the ION Orchard website at http://www.ionorchard.com/. 😉
Thank you ION Orchard for having me at the media breakfast & Christmas trees lighting event!
Happy Christmas shopping loves!