Hi Lovelies! <3
Today I want to introduce a local label, Panayo. 😉
The apparels are predominantly minimalistic and classy with structural twist. Panayō experiment with geometry, bold cuts and shapes to conjure unique patterns. Panayō is an Ancient Sanskrit word (पनयो) equivalent for confidence. For more info. refer to their site about page here.
Panayo’s FW 2014/15 collection is titled Urban Nomad and their pieces can be found at stockists or bought online. More of that later.
Photos first! 😀
THE WONDER WANDERERS
Nomadic Pastoralism “Nomads” is a result of the Neolithic revolution where humans adapt to environmental conditions and migrates to exploit scarce resources. This movement has been dubbed as one of the great advances in the evolution of mankind. Over the centuries, Tibetan nomads “ndrogba” ( འབྲོག་པ། ( འབྲོག་པ།) overcame the harsh mountain ecosystem that offers little and strived on moving through the wandering lustre of green grasslands and hills of the romantic Tibetan plateau.
The nature of nomadic fashion styles are testaments to practicality and functionality of simple sophistication with a touch of unique and distinctive flair which is intertwined to the romanticism of flowy green pastures in the midst of hostility. “ndrogba” dons on multiple layers of clothing that enables them to adapt to varieties of environmental conditions. These layered flowy look creates visually stunning overall appeal, one that is iconic to Tibetan nomads.
There is real beauty in their fashion and life alike. The nomads did more than just survive. They created a unique, vibrant and colourful culture that depicts the triumph of humanity over adverse circumstances and conformity.
Surreal, but closely knitted to the fate of urban nomad in the face of globalization.
“Urban Nomad” is a modern wanderer; a dreamer – of not just things material but immaterial too; from sensuous to spiritual. Home is but a relative concept that is devoid of any attachment to fixation. The concept of flow is aligned to their intellect. Urban Nomad is slave to nothing, not even fashion, but has perceived fashion as the way they deem fit.
My picks from the collection:
Kashaya Robes available here.
Grey Capote Cardigan here.
I can totally imagine myself wearing the Kashaya Robes for an art exhibition opening or Euro trip. And the cardigan is love! Would totes wear it to work everyday.
Urban Nomad is officially available @ www.LabelPanayo.com. See their full FW 2014/15 lookbook here.
Singapore
– Multi-label pop-up retail – Temporium – 72 & 74 Dunlop Street, S209400, +65 6294 1139
– Departmental Stores – Coming soon
Malaysia
– Multi-label retail – Coming soon
Europe
– eRetailer Western Europe – Not Just A Label (http://www.notjustalabel.com/labelpanayo)
– eRetailer Eastern Europe – Coming soon
x
Ena